The Business Model Framework for Digital Health Startups in Europe

The new digital health paradigms have shifted to be more patient-centric, preventive, predictive, and personalized to more accurately and precisely cater to the patient's needs. The dawn of novel innovative technologies revolutionizing the digital health sector across the globe has created multiple value creations and research opportunities. The following research focuses on studying innovation diffusion in the digital health sector and its effect on the success of startups via analysis of the business models. It is essential to understand the significant proportionality of innovation to the success of digital health startups in delivering quality care to users/ patients without compromising quality or failing to create business value in the current competitive European market.