REVIEW OF LITERATURE ON CUSTOMER PERCEPTION TOWARDS ONLINE DISCOUNTED SHOPPING AND BUYING DECISION WITH SPECIAL REFERENCE TO BLACK FRIDAY STRATEGY

Study synthesizes the knowledge on Customer Perception towards online shopping and buying behavior specially on discounted shopping specifically black Friday sale the relationship provides the buying behavior on customer, this research aims to contribute predictions. The area of study requires additional research in which there is a systematic review of the literature and textual analysis of keywords and abstracts. Additionally , convenience sampling is used in analyzing the articles, collection of data through secondary data source from reliable sources,analysis,evaluation,writing and publication of understanding.