Buying behaviour of customers towards online shopping: A paradigm shift

Online shopping is the straightforward process of buying goods and services while connected to the internet via a computer or other electronic device. The best places to buy goods and services in the past were physical storefronts and offline shopping, but now everyone prefers online shopping because of its benefits. Online shopping is expanding quickly since it offers time savings, 24 hour assistance, speedy delivery, replacement possibilities, and many other advantages. In order to better understand consumer online shopping behaviour, many factors are looked at. To identify the important components, various research papers 2012 to 2022 were examined. Using the variables from the prior year, a conceptual framework of key factors is developed. The paper has attempted to examine the key factors driving the customers towards on line shopping, preferred goods or services, the medium of sale, and the environment that is to blamed for these changes utilizing the literature that is currently available on this topic and has been published in different Journals.