‘Old Legacy Draped in New Strategy’ – Chitale Group’s Journey of Strategic Shift

This paper explores the strategic transformation of Chitale Group through a qualitative case study approach. Drawing upon site visits, interviews, and company documentation, it highlights the organization’s efforts in digital transformation, product diversification, sustainability, and branding. The study situates Chitale’s evolution in a broader conversation on humanistic capitalism and proposes future trajectories for long-term sustainability and global impact.