Teaching-Learning Innovation Methodology through I-Tournament in the Training of Public Accounting Students and its Application in Organizational Processes

Current challenges in education lead to the search for strategies to enhance learning and motivate students. Challenge-based learning facilitates meaningful appropriation of knowledge. This article focuses on proposing an innovative educational strategy and a teaching-learning methodology using the I-Tournament tool, aimed at students of the Public Accounting programme, with a focus on its contribution to organizational processes. The research, of an applied and mixed nature, employs a triangular approach with a descriptive scope and a deductive method. The I-Tournament tool was designed as a training and management strategy in academic contexts, initially implemented in SMEs in Bogotá, to address specific organisational needs. The implementation of these continuous training strategies and the exchange of knowledge through technological tools such as I-Tournament promotes continuous training of future professionals, improving their analytical and problem-solving skills, and keeping them up to date in accounting, financial and tax issues.