Research on the Path of the E-Commerce Platform to Help the Revitalization of the Chinese Herbal Medicine Industry in Minxian County

随着数字经济的快速发展，电商平台成为农户销售农产品的重要桥梁，在农业农村发展过程中起到了重要的促进作用。岷县作为国内有名的道地药材主产区，中药材种类丰富、品质佳、药用价值高，深受各大药企和广大注重养生消费者的欢迎。随着电商平台在岷县中药材领域的应用，岷县中药材产业实现转型升级和快速发展。然而在电商平台助力中药材产业的发展过程中，也面临着诸多问题。本文旨在探讨电商平台助力岷县中药材产业实现可持续发展进而推动产业振兴的路径，根据实际情况找出岷县中药材目前发展中存在的问题，并针对性的提出相关的优化建议，希望能够为推动岷县中药材产业持续健康发展提供参考。With the rapid development of digital economy, e-commerce platform has become an important bridge for farmers to sell agricultural products and has played an important role in promoting the development of agriculture and rural areas. As a famous main producing area of genuine medicinal materials in China, Minxian County has a rich variety of Chinese medicinal materials, good quality, and high medicinal value, which is deeply welcomed by major pharmaceutical enterprises and consumers who pay attention to health preservation. With the application of e-commerce platform in the field of Chinese herbal medicine in Minxian County, the Chinese herbal medicine industry in Minxian County has achieved transformation, upgrading and rapid development. However, in the process of e-commerce platform to help the development of Chinese herbal medicine industry, it also faces many problems. The purpose of this paper is to explore the path of e-commerce platform to help the Chinese herbal medicine industry in Minxian County achieve sustainable development and promote industrial revitalization. According to the actual situation, we find out the problems existing in the current development of Chinese herbal medicine in Minxian County, and put forward relevant optimization suggestions, hoping to provide reference for promoting the sustainable and healthy development of Chinese herbal medicine industry in Minxian County.