Research on the Practical Pathways of “Village Live-Streaming” in Assisting Agriculture under the Perspective of Rural Revitalization

当前，随着数字技术的迅猛发展，直播电商作为数字技术与商业创新的结合体，成为乡村振兴的全新引擎。“村播”作为应运而生的新型助农模式，有效提升了农产品的价值与销售量，促进了产业融合发展，推动了创新创业发展。然而，由于“村播”方兴未艾，其面临着人才缺口、设施落后以及政策支持力度不够等问题。因此，通过深入分析农村直播的价值意蕴，并提出针对性的实践路径，对于助力乡村全面振兴，推动中国特色社会主义现代化建设与中华民族伟大复兴具有重要的现实意义。At present, with the rapid development of digital technology, live-streaming e-commerce—a product of the integration of digital technology and commercial innovation—has emerged as a new engine for rural revitalization. “Village live-streaming”, a novel agricultural assistance model born from this trend, has effectively enhanced the value and sales volume of agricultural products, promoted industrial integration, and driven innovation and entrepreneurship. However, due to its underdeveloped state, “village live-streaming” faces challenges such as talent shortages, outdated infrastructure, and insufficient policy support. Therefore, by conducting in-depth analysis of the value implications of rural live-streaming and proposing targeted practical pathways, this approach holds significant practical significance for advancing comprehensive rural revitalization, facilitating the modernization of socialism with Chinese characteristics, and contributing to the great rejuvenation of the Chinese nation.