FEATURES OF ASSESSING THE EFFICIENCY OF INNOVATIVE ENTERPRISES IN THE CONDITIONOF CORPORATE SOCIAL RESPONSIBILITY

The article analyzes the features of assessing the effectiveness of innovative activity of enterprises from the standpoint of ensuring the social responsibility of business. The stages of assessing the effectiveness of innovative activity of an enterprise in the conditions of ensuring the social responsibility of business are analyzed. Various methods of assessing the effectiveness of innovative activity of enterprises are considered. The factors that slow down the development of the innovative potential of enterprises are analyzed. It is proved that assessing the effectiveness of innovative activity under the condition of ensuring the social responsibility of business should be based on a comprehensive approach, which includes both financial and scientific and technical, social and strategic aspects. The use of an integrated approach to assessing the effectiveness of innovative activity helps enterprises analyze their achievements, identify weaknesses and make informed decisions under the condition of ensuring the social responsibility of business.