Enhancing Thailand's Cultural Diplomacy: A GIS-Based Analysis of Global Sentiments Toward Thai Food and Tourism

This study leverages social media data from the X platform, analyzing over 30,000 posts and discussions about Thai cuisine, tourism and festivals across three key countries. By utilizing Geographic Information Systems (GIS) to map regional sentiment patterns, the research provides a comprehensive analysis of global attitudes toward these aspects of Thai culture. The study incorporates the concept of soft power, emphasizing how Thailand's cuisine, tourism and festivals can serve as cultural assets to influence international perceptions a nd relationships. By evaluating the effectiveness of Thailand's cultural diplomacy and tourism initiatives, this research aims to advance Thailand's cultural influence on the global stage. The findings offer valuable insights to enhance Thailand's soft power, boost its global appeal, and strengthen its role in international cultural relations.