Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts
Authors
- Jung Min Jang (ORCID: https://orcid.org/0000-0001-5010-4340)
- Eun Young Park
Institutions
- Kookmin University (KR)
- University of London (GB)
- Universidad de Londres (MX)
- Brunel University of London (GB)
Publication Details
- Journal
- Journal of Advertising
- Published
- 2025-05-16
- DOI
- https://doi.org/10.1080/00913367.2025.2499454
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00