Tapis Cloth Motif Design Innovations Based on Natural Potential and Local Wisdom of the Lampung Region, Indonesia

Lampung tapis cloth is unique cultural product of Indonesia which is undergoing rapid changes. These developments and changes need innovations in tapis cloths as an approach for responding to such changes. Tapis cloth motifs are designed with creativity based on natural potential and local experience to enhance the majesty and originality of tapis cloth as a cultural and economic product, meeting the preferences and desires of consumers from all backgrounds. In this context, this study examines the creative strategies for motif designs emerging in Lampung tapis cloth. It employed a qualitative descriptive approach. The data was collected through interviews, observations, and document analysis. The data was interactively assessed by means of reducing, presenting and discussing information in order to draw conclusions. The findings reveal that innovation in the design of Lampung tapis cloth motifs are developed through modification, adoption, and new innovative strategies based on the Lampung region's natural potential and expertise. Motif design developments involve modifications, reductions, simplifications, additions, and blending traditional designs with brighter colors. The adoption technique combines elements from the crafts of Pelepai cloth, Tampan/Nampan cloth, Tatibin cloth, and Celugam cloth. Motif design innovation is accomplished by new creations based on Lampung area icons such as traditional women's crowns (siger), buildings/monuments, animals, and plants. Tapis cloth motifs are also developed, featuring creative concepts based on native knowledge principles such as social harmony and mutual cooperation. However, most of the modifications still correspond to the existing patterns and have not undergone any frontal modifications. This paper concludes that the Lampung tapis cloth, as a cultural product, can adapt to dynamic changing times through innovating motif design. It is able to produce innovative products that meet customer requirements and desires, subsequently supporting the creative sector while also preserving the regional culture.