The President of the Russian Federation through the lens of sociological surveys.

The aim of the article is to reveal the process of the personalization of presidential power through identifying the dynamics of public approval of the activities of the President of the Russian Federation. The correlation of indicators with the social well-being of the population and events in the country are considered components of this process. The subject of the research is presidential power. The focus of the study is the personalization of presidential power based on secondary analysis of sociological studies conducted by leading Russian sociological services. The methodological basis of the research includes conceptual, comparative, and event analyses; historical methods; and a neo-institutional approach. The research method is secondary sociological analysis based on data from leading Russian sociological services. The process of the personalization of the president is examined through the dynamics of public approval of the activities of the President of the Russian Federation. The data is analyzed for the period from 2000 to 2024. The scientific novelty of the study lies in the results obtained, which show that data from various sociological centers regarding the support for the president and the social well-being of citizens correlate. Furthermore, the personality of the head of state plays a significant role. The institution of the presidency is perceived as a crucial link in the system of state power; it has established itself as a political institution, and the person occupying this position is perceived by society in a personalized manner. At the same time, society, in reality, has little influence on state power and is willing to submit to the authority of power, thereby distancing itself from politics. The materials of the article have practical value for identifying problems and contradictions in the field of public administration in Russia and will also be of interest to political scientists, sociologists, political technologists, and consultants.