“A STUDY ON INVESTOR’S PERSPECTIVE TOWARDS EXCHANGE TRADED FUNDS”

INTRODUCTION The financial landscape has changed dramatically over the last few decades, with stock brokerage firms playing a critical role in facilitating investment and trading activities. Stock brokers act as go-betweens for investors and the securities markets, facilitating the purchase and sale of financial instruments such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs). These entities have played an important role in democratising access to financial markets by providing individual and institutional investors with the tools and platforms they need to manage and grow their wealth.