Reading Performance in the Digital Age: Comfort and Preferences Between Print and Electronic Text Among University Students

This study investigates the comfort levels and preferences of students regarding print and electronic texts within the context of their academic pursuits. The chief objective is to assess how these formats influence students' reading experiences and academic performance. Utilizing a mixed-methods approach, quantitative data were collected through surveys administered to students in School Business Management and Accountancy, complemented by qualitative interviews to gain deeper insights. Results indicate that while students reported higher comfort level with electronic texts, they still exhibit a strong preference for print materials for tasks requiring deep concentration. Statistical analysis reveals significant differences in comfort levels, with electronic texts providing greater ease of use. The findings suggest that although digital formats are increasingly accepted, print texts remain essential for fostering focus and comprehension. In conclusion, this study highlights the need for educational institutions to adopt a hybrid approach that integrates both formats, catering to diverse student preferences while enhancing overall learning outcomes. Recommendations include enhancing digital literacy programs and providing resources that support both reading formats effectively.