Smart Operations in Sports Management: Transforming Physical-Sports Culture in the Society 5.0 Era

Introduction: Society 5.0 emphasizes a human-centered approach leveraging AI, IoT, and big data for sustainability, inclusivity, and innovation. Sports management, traditionally reliant on manual methods and limited data, now adopts data-driven technologies to enhance decision-making, operational efficiency, and inclusivity in sports culture. Objectives: The study aims to, Investigate how data-driven technologies improve sports management efficiency. Identify trends transforming physical sports culture to foster inclusivity and societal well-being.Methodology: A mixed-methods approach was used, combining surveys, interviews, and statistical analyses (e.g., regression and ANOVA). Key performance indicators included operational efficiency, fan engagement, athlete performance, and inclusivity. Results: Data analytics significantly improved sports management efficiency (R² = 1) by enhancing decision-making, fan engagement, and athlete performance. Targeted fan experiences increased satisfaction and inclusivity, while technology integration promoted sustainability. Discussion: The findings highlight the transformative potential of data-driven strategies. Enhanced operational outcomes, personalized fan engagement, and improved athletic performance underline the growing role of AI and IoT in modern sports management. Conclusion: Data analytics is reshaping sports management by boosting efficiency, inclusivity, and sustainability. Policymakers and industry stakeholders must prioritize data-driven technologies, capacity-building, and ethical standards to unlock the full potential of these advancements.