Rural Revitalization and Agricultural Product E-Commerce

坚持农业农村优先发展，全面推进农村振兴。农村盘活邻区，农产品收储销售引关注。有研究显示，在促进农村经济发展、优化农业产业结构等方面，农产品电子商务发挥了很大的作用。通过分析目前包括B2B、B2C、C2C、O2O在内的农产品电商主要模式，采取完善基础设施、培育电商人才、打造特色品牌、加强质量监管等农村振兴背景下发展农产品电商的策略。该成果对于促进农村电子商务发展，实现农村振兴等方面都有借鉴作用。Prioritizing the development of agriculture and rural areas, comprehensive rural revitalization is being promoted. The revitalization of rural neighborhoods and the storage and sales of agricultural products have garnered significant attention. Research indicates that agricultural product e-commerce plays a substantial role in promoting rural economic development and optimizing the agricultural industrial structure. By analyzing the main models of agricultural product e-commerce, including B2B, B2C, C2C, and O2O, strategies such as improving infrastructure, cultivating e-commerce talent, building distinctive brands, and strengthening quality supervision are proposed to develop agricultural product e-commerce in the context of rural revitalization. These findings offer valuable insights for promoting rural e-commerce development and achieving rural revitalization.