DEVELOPMENT OF CREATIVE INDUSTRIES AND THEIR IMPACT ON ECONOMIC GROWTH IN UKRAINE

The article examines the development of creative industries and their impact on Ukraine’s economic growth in the context of digital transformation. Global trends in the export of creative goods and services are analyzed, as well as the role of creative industries in the formation of Ukraine’s gross domestic product. Particular attention is paid to the impact of digital technologies on the development of creative industries, which are becoming the main drivers of economic recovery and development in the face of modern challenges. The main challenges for the industry are identified, including infrastructure constraints, access to finance, and the impact of military operations. The need for state support and integration of Ukrainian creative enterprises into global markets is substantiated. The study emphasizes the strategic importance of the creative industries for the sustainable economic development of Ukraine.