LAWNS OF INTELLECTUAL CAPITAL DEVELOPMENT OF AGRICULTURAL ENTERPRISES

The article examines the state of agricultural enterprises, reveals problems that significantly affect their activities, which made it possible to identify modern patterns of development of intellectual capital of agricultural enterprises in three groups (small, medium, large) that reflect global trends related to digitalization, sustainable development and the need for innovation. It is noted that all agricultural enterprises, regardless of the scale of their differentiation, although unevenly and slowly, are developing their intellectual capital and preparing for a rapid post-war recovery. It is emphasized that intellectual capital is always a strategic asset for all enterprises, and its development contributes to ensuring longterm success. The complex of interrelated factors that influenced the formation of the revealed patterns is considered, it is found that all these factors interact with each other, and the development of intellectual capital is a continuous process that requires constant improvement of knowledge, skills and competencies of employees, as well as the introduction of innovations and knowledge management. Reserves and opportunities for increasing the potential for the development of intellectual capital of agricultural enterprises for the post-war period are substantiated. It is emphasized that the key factors for increasing the potential for the development of intellectual capital of agricultural enterprises for the post-war period should be: development of a clear strategy, scenarios and a roadmap for the development of intellectual capital, determination of priority guidelines, directions and tasks; investment in innovation, personnel training, introduction of new technologies; regular monitoring and assessment of the effectiveness of measures, making adjustments; formation of an innovative culture, creation of a creative atmosphere; presence of a leader. Relevant recommendations have been developed that will improve production efficiency, increase their adaptation, competitiveness, flexibility and efficiency and generate significant benefits for agricultural enterprises in the post-war period, contributing to the restoration and modernization of sustainable development and the attraction of qualified personnel.