A Study on the Cultivation of Achievement Motivation among Management Students at Universities in Ethnic Minority Areas

From the perspective of market demand-oriented research, this paper discusses cultivating achievement motivation of university students in minority areas. Based on the competency model and achievement motivation theory, this study systematically analyzed influential research literature in related fields, drew upon existing research results, investigated various factors affecting college students' achievement motivation, and proposed corresponding hypotheses. To verify these hypotheses, the study referred to the achievement motivation scale compiled by Gjesme and Nygar, and then designed a questionnaire and randomly sampled 1,400 management students from ethnic areas in China. The research results verified the validity of the hypothesis. On this basis, the corresponding conclusions and suggestions were put forward to promote the educational practice and reform of colleges and universities in minority areas.