A Typical Case Study of Investment in Agricultural Projects - The Case of Mokumoku Farms

In recent years, the scale of investment in agricultural infrastructure construction projects in China has shown a continuous expansion trend, a large amount of social capital into the agricultural sector at the same time, the inefficiency of resource allocation, investment efficiency does not meet expectations and other issues are becoming increasingly prominent. Particularly noteworthy is that some agricultural investment projects due to the lack of risk management mechanism leading to serious losses, exposing the agricultural project investment decision-making system needs to be improved theoretical and practical dilemma. This study adopts the typical case study method, selects Mokumoku Farm in Japan as the research object, and through systematic deconstruction of its development mode, deeply analyzes the coupling mechanism among the core elements, such as project planning, industry integration, risk control and value co-creation. It provides a new analytical framework for agricultural project investment risk management, and also provides a practical path for optimizing China's agricultural investment decision-making mechanism and enhancing the comprehensive benefits of agricultural projects, with a view to providing reference for agricultural project investment management.