Digital Presentation of Intangible Cultural Heritage: A Case Study of Beijing Jade Carving

Beijing jade carving, as a national intangible cultural heritage of China, carries profound historical and cultural significance. However, in modern society it faces serious challenges in both inheritance and development. This paper takes Beijing jade carving as a case study to explore the application of digital technologies in its presentation and transmission. By comprehensively analyzing the origins, development, artistic characteristics, cultural connotations, and production techniques of Beijing jade carving, the paper elucidates the practical significance of digital presentation. It further investigates digital presentation approaches—from design principles to specific forms—aiming to provide comprehensive and innovative strategies for the inheritance and modernization of intangible cultural heritage worldwide.