Raising Investment Appeal of the Region in Conditions of Economic Sanctions

The article shows key problems of regional investment policy and a rise in investment appeal of the Krasnodar area in conditions of macro-economic challenges. The results of researching the standing and problems of investment activities in the Krasnodar area were provided and key dynamic and structural elements of these activities were analyzed. The figures were compared with data of the South Federal Area and the Russian Federation in general by analyzing materials of regional and federal statistics. Appraisal of the investment potential of the area showed that the region possesses necessary resources for raising investment appeal. Complicated conditions of investment activities were highlighted as they are caused by unprecedented sanction pressure on the part of the US and some Western countries that try to destabilize social and economic situation in Russia. Thus the necessity to transform investment policy was substantiated that aims at sustainable development of regional economy. The article shows the most appropriate, according to the author, ways of solving current problems with regard to challenges and threats of our time. Special attention was paid to regulation of investment activities on the part of bodies of state and municipal power. The author put forward priority measures aimed at stimulating and raising investment appeal, such as taxation preferences, extra subsidies, investment project support, wide range of services, shaping agroindustrial clusters, intensification of innovation potential, extending the field of state-private partnership and others. It was underlined that trends identified in the investment field of the Krasnodar area repeats all-Russian trends, therefore the experience of resolving the mentioned problems can be important for other regions. The article concluded that favorable investment climate in conditions of legal stimulation, continuous monitoring, elaborating and implementing steps aimed at overcoming administrative barriers provide a guarantee for successful functioning of economy and ensuring investment appeal of the region.