Deep learning insights on the banning of engineered stone: decoding public sentiments in Australia

Amid growing global attention to occupational health and safety, the construction industry faces critical challenges associated with engineered stone, which emits high concentrations of respirable crystalline silica during processing and has been linked to severe lung diseases. In response, Australia enacted a comprehensive nationwide ban on engineered stone in July 2024. Drawing on media framing theory, this study analyzes public discourse and sentiment surrounding the ban by examining 7,198 comments collected from Reddit and YouTube. Through Latent Dirichlet Allocation, three dominant themes emerged: health risks and safety concerns, economic impacts and industry transition, and regulatory implementation. Sentiment analysis revealed that 55.5% of the comments expressed negative sentiment, mainly centered on economic concerns, while 21.3% were positive, emphasizing health benefits, and 23.1% were neutral. Economic impact frames predominated among negative comments, whereas health risk frames were more common in positive ones. These findings suggest that future policy communications should more effectively integrate narratives around both health protection and economic transition. This study contributes to the methodological development of sentiment analysis and offers practical insights for policy formulation and implementation.