A theory of value – towards a more responsible way of being. The reflections of a practitioner

Purpose This paper examines the dominance of economic value as a societal and corporate priority, exploring how the semantics of “value” has been reshaped and in some cases manipulated to prioritise economic growth over personal and cultural values. This shift has contributed to the erosion of intrinsic values, heightened societal polarisation and weakened individual and collective well-being. It speaks to a fundamental truth: the economy cannot thrive in the long term unless people and the planet thrive alongside it. The paper highlights the implications for accountancy and financial services practices, emphasising the need for practitioners to critically engage with theories of value. It advocates for integrating these theories into professional practice to encourage a more congruent and holistic understanding of value. By questioning whether economic value is pursued for personal gain or the greater good, this paper challenges the assumptions embedded in dominant economic models. It calls for a re-evaluation, proposing alternative approaches that align financial objectives with broader contributions to well-being, community cohesion and meaningful relationships. Design/methodology/approach This autoethnographic account draws on the author’s personal experiences and self-reflection as the primary source of research. Findings The analysis suggests reimagining professional practice through an explicit commitment to personal agency and integrity. It explores the need to challenge assumptions that perpetuate the status quo and the link to doing more responsible business. Originality/value Embedded in the author’s professional evolution spanning some 35 years.