Ethical Challenges and Countermeasures of Artificial Intelligence Generated Content in the New Media Era

With the development of the new media era, AIGC (Artificial intelligence generates content) has been widely used, but the ethical issues caused by it have attracted much attention. This paper aims to deeply analyze the ethical challenges faced by AIGC in the new media era and explore the governance countermeasures. Through literature research, this paper combs the relevant academic literature and comprehensively analyzes the present situation in this field. It is found that AIGC faces many ethical challenges, such as authenticity and credibility, intellectual property and originality, privacy and security, and guidance of social values. The root causes involve technical limitations, imperfect legal policies, lack of industry self-discipline and lack of public media literacy. Based on this, this paper puts forward multi-dimensional governance countermeasures from technical governance, improving legal policies, strengthening industry self-discipline and improving public media literacy, so as to promote the healthy and orderly development of AIGC in the new media environment and safeguard good media ecology and social public interests.