The Future Is in Sustainable Urban Tourism: Technological Innovations, Emerging Mobility Systems and Their Role in Shaping Smart Cities

This research focuses on the impact of smart city technologies on urban tourism, specifically analyzing Amsterdam, Barcelona, and Vienna, while also considering implications for smart tourism development in Belgrade and other Serbian cities. The aim of the study was to examine how smart city technologies contribute to enhancing the efficiency, digital engagement, and sustainability of urban tourism. A representative sample of 1239 tourists was surveyed, with a balanced gender representation and a predominance of younger respondents, indicating that smart tourism initiatives should cater to tech-savvy travelers. The study employed a questionnaire with 31 statements ranked on a five-point Likert scale, and factor analysis and Structural Equation Modeling (SEM) identified three key dimensions: smart efficiency, smart travel, and digital enhancement. These factors highlight how smart technologies optimize urban mobility, enhance travel experiences, and improve tourist engagement. The research confirms the initial hypothesis that integrating smart city technologies enhances urban tourism efficiency and sustainability. Additionally, the study adopts a positivist epistemological approach, emphasizing empirical analysis and statistical validation to derive generalizable findings. The results provide valuable insights for policymakers and stakeholders aiming to develop sustainable urban tourism strategies in Serbian cities.