Unveiling the Pathway to Green Entrepreneurial Intentions: The Role of Entrepreneurship Education and Environmental Values

As the commercial and environmental landscapes change, the world community has come to accept the idea of a “green economy.” Integrating green ideals into higher education can support a behavioral approach to encouraging green entrepreneurship. Although the importance of entrepreneurship education has been acknowledged, it is still unclear how exactly it would affect students’ intents to start green businesses. Taking into consideration the moderating effect of the environment, this review of the research aims to elucidate the relationship between green entrepreneurial intention and entrepreneurship education. A review of the literature was conducted to determine the connection between ambitions for green entrepreneurship and entrepreneurship education. A theoretical framework for analyzing green entrepreneurial intents is suggested by the results, which is based on the theory of planned behavior. This study is noteworthy because it examines for the first time how environmental values impact the relationship between entrepreneurship education and the three primary determinants of intention: attitudes, subjective norms, and perceived behavioral control.

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Publication Details

Published
2025-05-15
DOI
https://doi.org/10.1177/25819542251328102
Primary Topic
Entrepreneurship Studies and Influences
Type
article
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article

Unveiling the Pathway to Green Entrepreneurial Intentions: The Role of Entrepreneurship Education and Environmental Values

Parvaiz Talib, Khan Mohd Maaz
Entrepreneurship Studies and Influences
article

Unveiling the Pathway to Green Entrepreneurial Intentions: The Role of Entrepreneurship Education and Environmental Values

Parvaiz Talib, Khan Mohd Maaz
article en

Abstract

As the commercial and environmental landscapes change, the world community has come to accept the idea of a “green economy.” Integrating green ideals into higher education can support a behavioral approach to encouraging green entrepreneurship. Although the importance of entrepreneurship education has been acknowledged, it is still unclear how exactly it would affect students’ intents to start green businesses. Taking into consideration the moderating effect of the environment, this review of the research aims to elucidate the relationship between green entrepreneurial intention and entrepreneurship education. A review of the literature was conducted to determine the connection between ambitions for green entrepreneurship and entrepreneurship education. A theoretical framework for analyzing green entrepreneurial intents is suggested by the results, which is based on the theory of planned behavior. This study is noteworthy because it examines for the first time how environmental values impact the relationship between entrepreneurship education and the three primary determinants of intention: attitudes, subjective norms, and perceived behavioral control.

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Entrepreneurship Studies and Influences
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