National image and identity in the institutional discourse of the modern Spanish monarchy

The paper analyzes the ways and means of constructing the country and national image in the public speeches of the Spanish King Felipe VI, which represent an example of the discourse of power. The study was carried out taking into account the theoretical developments of V. Demyankov, S. Zolyan, A. Chudinov, N. Klushina, E. Malysheva, J. Austin, J. Searle and D. Vanderveken and is based on the discourse analysis of the speeches from 2014 to 2024. Its main aim is to systematize ideas about ideologemes and metaphors as linguistic means of translating national identity in relation to the communicative intention of the speaker. It was revealed that ideologemes play a decisive role while constructing the image of Spain as a country and a nation. The authors also described the most productive metaphor sphere-sources needed to create this image. Moreover, it was concluded that in the discourse of the modern Spanish monarch the image of Spain is mainly transmitted by declarative and directive statements.