Phrase epithet derivational possibilities as source of new lexical units

Humanity has always strived to save energy of speech eff orts. According to the ancient Language Economy Principle, human speech has to be short and laconic, it has to insert the fragments of individual and collective experience into one or a few words to attain effective communication or adequate understanding. Syntactical compression and depth of sense, compact and striking phrases demand now the accelerated tempo. And for this certain linguistic rules, means and techniques are required. There appears a new integral graphic product — phrase epithet — the merging into one new word or word combinations. This new word acquires one new meaning that differs from the previous meanings of the epithet constructions.