The role of cognitive metaphor in the process of verbalization of emotions (based on the material of French language)

The article discusses cognitive metaphors as one of the ways to verbalize human emotions. The relevance of the study of the emotive component is due to its multidimensionality and the immanent presence of emotions in the structure of language, consciousness and thinking. Emotions underlie human activity and are closely related to cognitive processes. Th e vocabulary of emotions is a reflection and way of expressing various emotional states, forming a person’s individual lexicon. Since emotive vocabulary does not have clear semantic boundaries, almost all lexemes can become emotives in a certain communicative situation. The blurring of the boundaries of the emotive field results in the appearance of many secondary nominations of emotions formed with the help of metaphorical transfers. Cognitive metaphor, conveying human emotions and combining sensory and rational components, creates a special layer of means of expressing emotional states in a language. In the process of metaphorization, concepts from various conceptual spheres interact, because of a categorical shift, new images and meanings are created with the effect of emotional tension. In order to study cognitive metaphor in the context of emotiveness, the article examines the interaction of various conceptual spheres of the French language, drawing on the material from political articles, interviews, advertising products and fiction. It is established that because of the integration of different concepts, not only an emotional assessment of the facts of reality is formed, but also an impact on public consciousness is exerted through the stylistics of language and emotive vocabulary, characterized by a wide verbal representation and semantic diversity.