Application of Big Data Analysis Based on Artificial Intelligence in Accurate Communication of New Media

In the era of vigorous development of new media, the pattern of information dissemination has undergone profound changes, and accurate communication has become the core appeal of the development of new media. This article focuses on the application of big data analysis based on AI (Artificial intelligence) in the accurate dissemination of new media. This article deeply analyzes the relevant theoretical basis, and explores the mechanism of AI and big data analysis to help new media spread accurately, including accurate audience positioning, personalized content recommendation and communication channel optimization. It is found that although the application has the advantages of improving communication effect, enhancing user experience and improving marketing efficiency, it also faces challenges such as data security and privacy protection, algorithm bias and fairness, and high technology application cost. Based on this, this article puts forward some strategies, such as improving data management, optimizing the application of algorithms and technologies, and strengthening personnel training and cooperation, in order to promote the effective application of big data analysis based on AI in the accurate dissemination of new media and promote the sustainable development of new media industry.