FACTOR ANALYSIS OF THE INNOVATION DEVELOPMENT OF ENTERPRISES IN CRISIS SITUATIONS

Identification and analysis of the factors influencing the development of innovation activity in enterprises under extreme conditions is a key prerequisite for ensuring their resilience and adaptability. Economic crises, natural disasters, and other challenges require businesses to implement prompt and innovative solutions. Understanding both the stimulating and restraining factors enables enterprises to identify new opportunities, optimize resources, increase flexibility, and gain competitive advantages. Innovation also contributes to corporate social responsibility, strengthens business reputation, and encourages support from society and the state. This article proves that the development of innovation activity in enterprises under extreme conditions depends on the complex influence of various factors. It is substantiated that economic factors, such as financial stability, market demand, and competition, determine the ability of enterprises to invest in new technologies and products. It is argued that technological factors, including the level of technological advancement, innovation infrastructure, and access to information, are critical for effective innovation implementation. Political and legal factors, particularly regulatory and tax policies, as well as intellectual property protection, provide a legal foundation for encouraging innovation. Social factors, such as personnel qualifications, social responsibility, and innovation culture, foster a favorable innovation environment. Meanwhile, environmental factors, including sustainable development and resource availability, emphasize the need for environmentally friendly technologies. Technogenic factors, such as industrial safety and risks of man-made disasters, require the implementation of risk mitigation and safety technologies. Global factors, including international relations and global trends, determine access to new markets, technologies, and resources, stimulating digitalization, automation, and the development of artificial intelligence. The combined influence of these factors shapes the capacity of enterprises to adapt and thrive under extreme conditions, ensuring their resilience and competitiveness in the global market.