ASSESSMENT OF THE FINANCIAL PERFORMANCE OF LLC “FAVBET” IN THE CONTEXT OF THE GAMBLING MARKET DEVELOPMENT IN THE PERIOD 2020–2024

This paper presents a comprehensive analysis of the financial performance of LLC “Favbet” during the period 2020–2024, considering the dynamics of the gambling market in Ukraine. The study examines key financial indicators of the company, including revenue, profitability, return on investment, cost structure, and financial risks. The main factors influencing the financial stability of the enterprise are identified, including changes in regulatory legislation, the competitive environment, and macroeconomic trends. The research methodology involves trend analysis, financial ratio analysis, comparative analysis, and forecasting methods. The findings reveal that the company has demonstrated significant revenue growth over the analyzed period; however, it has also encountered financial challenges such as fluctuations in profitability and increased regulatory costs.