DEVELOPMENT OF CORPORATE ETHICS AS A TOOL FOR ENHANCING MANAGEMENT EFFICIENCY IN TERRITORIAL COMMUNITIES

The article examines the formation and development of corporate ethics in territorial communities as a key factor in effective and accountable public administration. It emphasizes the role of corporate culture in shaping ethical behavior, promoting moral values, and motivating civil servants to fulfill their duties responsibly. The authors analyze core principles of ethical conduct in the public sector, including transparency, fairness, accountability, and social responsibility. Special focus is given to motivational tools, communication of institutional values, and improving management practices. The article underlines the need for a unified ethical framework and its systematic renewal in the context of administrative reform. Implementing these measures is seen as crucial for building public trust, increasing governance efficiency, and enhancing the reputation of public authorities.