Naples as a literary place: Tourism and cultural entrepreneurship

This study examines how the city of Naples has been both a literary site and a cultural symbol through different narratives from the Middle Ages to the 21st century. It focuses on the cultural representation of the city through literature, detective narrative, theatre and film. Particular emphasis is placed on the use of the Neapolitan dialect as a vector of collective memory, but also on the polysemousness of the image of the city as the 'unconventional capital' of Italian cultural identity. Through the study of works by writers such as Giovanni Boccaccio, Anna Maria Ortese, Eduardo De Filippo and Elena Ferrante, the project attempts to highlight Naples as a cultural microcosm that reflects on the relationship between history, language and collective identity, while examining the possibilities of cultural entrepreneurship and literary tourism.