The Role of Podcasts in Shaping Public Discourse

Over the past two decades, the media landscape has been reshaped by technological disruption, corporate consolidation, and shifting consumption habits. Within this evolving environment, podcasts have emerged as a transformative medium, facilitating participatory, decentralized, and often hyperlocal discourse. This paper examines the rise of podcasts as a powerful cultural force in shaping public conversations, political dialogue, and social engagement. It examines the historical and philosophical foundations of public media, the accessibility and flexibility of podcast formats, and their potential as democratic tools of informal education and civic participation. Through case studies, production analysis, and interviews with content creators, this paper analyzes how podcast hosts and audiences co-create narratives that influence public opinion, challenge traditional journalism, and foster community engagement. Special attention is given to the dual nature of podcasts as platforms for both credible information and misinformation, highlighting their centrality in navigating contemporary issues such as political polarization, social justice movements, and the future of public media. Keywords: Podcasting, public discourse, digital media, civic engagement, audio journalism, misinformation, community storytelling.

Authors

Publication Details

Journal
Research Invention Journal of Research in Education
Published
2025-05-14
DOI
https://doi.org/10.59298/rijre/2025/516066
Citations
2
Primary Topic
Radio, Podcasts, and Digital Media
Type
article
Field-Weighted Citation Impact
7.73
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article

The Role of Podcasts in Shaping Public Discourse

Kakungulu Samuel J.
2 citations
Research Invention Journal of Research in Education
Radio, Podcasts, and Digital Media
7.73
article

The Role of Podcasts in Shaping Public Discourse

Kakungulu Samuel J.
article en
2 citations

Abstract

Over the past two decades, the media landscape has been reshaped by technological disruption, corporate consolidation, and shifting consumption habits. Within this evolving environment, podcasts have emerged as a transformative medium, facilitating participatory, decentralized, and often hyperlocal discourse. This paper examines the rise of podcasts as a powerful cultural force in shaping public conversations, political dialogue, and social engagement. It examines the historical and philosophical foundations of public media, the accessibility and flexibility of podcast formats, and their potential as democratic tools of informal education and civic participation. Through case studies, production analysis, and interviews with content creators, this paper analyzes how podcast hosts and audiences co-create narratives that influence public opinion, challenge traditional journalism, and foster community engagement. Special attention is given to the dual nature of podcasts as platforms for both credible information and misinformation, highlighting their centrality in navigating contemporary issues such as political polarization, social justice movements, and the future of public media. Keywords: Podcasting, public discourse, digital media, civic engagement, audio journalism, misinformation, community storytelling.

Research Invention Journal of Research in EducationVol. 5(1)
Openalex Percentile: Top 4%
Radio, Podcasts, and Digital Media
7.73
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The Role of Podcasts in Shaping Public Discourse — Kakungulu Samuel J. · Research Invention Journal of Research in Education (2025) | TGRS Research Map | TGRS