Assessing Brand Personality and Leadership's Role in Effective Brand Extensions

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Applied Management Science
Published
2025-05-15
DOI
https://doi.org/10.1504/ijams.2026.10071219
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Assessing Brand Personality and Leadership's Role in Effective Brand Extensions

Noopur Bhargava, Renu Pareek
International Journal of Applied Management Science
Consumer Behavior in Brand Consumption and Identification
article

Assessing Brand Personality and Leadership's Role in Effective Brand Extensions

Noopur Bhargava, Renu Pareek
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Applied Management ScienceVol. 18(2)
Openalex Percentile: Top 87%
Consumer Behavior in Brand Consumption and Identification
DOISourceOpenAlex
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Assessing Brand Personality and Leadership's Role in Effective Brand Extensions — Noopur Bhargava, Renu Pareek · International Journal of Applied Management Science (2025) | TGRS Research Map | TGRS