Counterfeiting vs. Innovation: Consumer Drivers and Business Countermeasures

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Productivity and Quality Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijpqm.2025.10071243
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Counterfeiting vs. Innovation: Consumer Drivers and Business Countermeasures

Silvia Paschina
International Journal of Productivity and Quality Management
Consumer Behavior in Brand Consumption and Identification
article

Counterfeiting vs. Innovation: Consumer Drivers and Business Countermeasures

Silvia Paschina
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Productivity and Quality ManagementVol. 1(1)
Openalex Percentile: Top 87%
Consumer Behavior in Brand Consumption and Identification
DOISourceOpenAlex
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Counterfeiting vs. Innovation: Consumer Drivers and Business Countermeasures — Silvia Paschina · International Journal of Productivity and Quality Management (2025) | TGRS Research Map | TGRS