Semantic conflict in online discussions

Abstract This article presents a study on the negotiation of word meaning in the context of semantic conflict. Focusing on online discussions about whether it is acceptable to deceive children about the existence of Santa Claus, we analyse the linguistic dynamics observed in an online Swedish discussion forum. We explore how participants negotiate the meaning and appropriateness of the word ljuga (‘lying’). Our findings reveal that positioning oneself in relation to the contested word is central to the negotiation process, as participants use meta-linguistic objections and comments for negotiating word meanings, employing strategies of contrasting, explicating, and implying. Key constructions used include “x-and-x” to disqualify associated meanings, and “x-is-x” to assert inherent meanings. This research provides insights into the mechanics of semantic negotiation, demonstrating how participants manage disagreement and conflict through language in online interactions. We also show how word meaning negotiations can be used to map out the meaning potential of the negotiated word, in this case ‘lying’.