Green self-accountability and temporal distance impact on sustainable consumption behavior: the mediating role of anticipated emotions
Green self-accountability significantly enhances sustainable purchasing, aided by anticipated pride. This suggests that marketing strategies emphasizing environmental urgency and consumers' eco-unfriendly behaviors can foster sustainable consumer habits.
Authors
- Xingwang Feng
- Bowei Zhong (ORCID: https://orcid.org/0000-0002-4047-8274)
- Xiaogang Li (ORCID: https://orcid.org/0000-0002-3791-467X)
- Wei Fan (ORCID: https://orcid.org/0000-0002-2735-9350)
Institutions
- Hunan Normal University (CN)
- Changsha Normal University (CN)
- Institute of Psychology, Chinese Academy of Sciences (CN)
- University of Chinese Academy of Sciences (CN)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-05-15
- DOI
- https://doi.org/10.3389/fpsyg.2025.1503642
- Citations
- 2
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 4.15
Funders
- National Natural Science Foundation of China