"Happiness in Bubble": a study on the relationship between the media affordances of the K-pop fan platform Bubble and user well-being

In recent years, the K-pop market has been experiencing a booming growth trend. Among them, the Korean entertainment software "Bubble" is a software that almost every fan who loves K-pop idols will download. It can fulfill the wish of fans to have one-on-one chats with their idols. To explore whether the design of "Bubble" software can make fans feel a sense of happiness when using it, this thesis studied multiple variables, including the availability of the software, the degree of quasi-social interaction, loneliness, and the relationship between these variables and happiness. A large number of questionnaires were distributed on Chinese social platforms such as Weibo, Xiaohongshu, Douyin, etc., which have a large number of users belonging to the K-pop fan group. Using the data analysis method of SPSS regression analysis, the conclusion was drawn: The immersion, authenticity, and interactivity provided by the software can all play a positive and significant role in enhancing the happiness of fans.