Exploring the Integration of New Media in Design Education

Packaging design plays a crucial role in product marketing. It enhances the visual appeal of a product and significantly influences consumer purchasing behavior. Therefore, it deserves adequate attention in design-related curricula. As a traditional Chinese beverage with deep cultural significance, tea has gained increasing global popularity. However, with the proliferation of tea brands and varieties, standing out in the competitive marketplace has become a critical issue. Meanwhile, the rise of new media technologies has reshaped contemporary teaching practices. Effectively incorporating these technologies to stimulate students' creativity is an urgent concern for educators. This paper explores how new media can be integrated into design education, particularly in tea packaging courses, to foster cultural understanding, visual communication skills, and innovative thinking.