The Effect of Employee Feedback and Incentives on Employee Work Motivation at CV BWS Trans Lintang Palembang City

Work motivation is a key factor influencing employee productivity and performance within a company. This study aims to analyze the impact of employee feedback and incentives on increasing employee work motivation at the shipping service company CV BWS Trans Lintang. The research employs a quantitative method, with data collected through questionnaires distributed to all company employees. The obtained data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that employee feedback has a positive and significant effect on work motivation. Clear and structured feedback enhances employees’ understanding of company expectations and provides encouragement for performance improvement. Additionally, incentives also positively influence work motivation, both in financial and non-financial forms, as they serve as recognition and foster employee loyalty and commitment to the company. Simultaneously, employee feedback and incentives significantly contribute to increasing work motivation. Therefore, the company needs to develop more effective feedback strategies and implement a fair and transparent incentive system. This study provides managerial implications for CV BWS Trans Lintang, emphasizing the importance of improving performance evaluation mechanisms and incentive policies to create a conducive work environment and enhance employee productivity.