Cooperation and Pricing Strategy of Enterprises' Carbon Emission Reduction in Different Power Structures

In the context of carbon emission reduction, different power structures will have an important impact on business decision-making. Based on this, assuming that the consumer demand is affected by the price of low-carbon products and the emission reduction level of node enterprises, this paper constructs seven game models, including the cooperative decision-making model, the Stackelberg game and the vertical Nash game respectively dominated by manufacturers and retailers under non-cooperative decision-making, and the Stackelberg game and the vertical Nash game respectively dominated by manufacturers and retailers under semi cooperative decision-making, then compares and analyzes some optimal decision results of the node enterprises in the supply chain under different game structures, such as product pricing, carbon emission reduction effect and profit level. It is found that the dominant position of enterprises and the cooperative degree among enterprises have significant impact on carbon emission reduction, the profit of enterprise and the supply chain system. The results can be used for reference for the emission reduction and cooperative decision-making of low-carbon enterprises.