Culture of Innovation: The Impact on the Day-to-Day of an Organization

This study analyzes stakeholders' perceptions of the culture of innovation in an organization in the Greater ABC region linked to an Innovation Hub. The research adopts an exploratory approach, using qualitative and quantitative methods, with data collection carried out through employee questionnaires and interviews with managers. The results show that, although innovation is recognized as essential, there are challenges in integrating this culture, in training employees, and in strategic alignment with the Hub. The study concludes that it is necessary to strengthen support mechanisms and promote greater internal cohesion to ensure that innovation becomes a consistent practice within the organization.