Transformation of Ancient Houses into Museums to Promote Nostalgic Tourism: The Folklore Museum in the World Cultural Heritage City of Hoi-An in Vietnam

This paper explores the transformation of ancient houses in Hoi An into museums using the Hoi An Folklore Museum as a case study to highlight the development of nostalgic tourism. Since Hoi An's designation as a UNESCO World Cultural Heritage site in 1999, its ancient houses have become pivotal attractions offering visitors a window into its rich cultural past. Converting these historic spaces into museums is a critical step in preserving the city's architectural heritage while accommodating the growing tourism industry. This study examines the intricate balance between heritage conservation and tourism demands, emphasizing the cultural importance of these houses in maintaining Hoi An's traditional values. Utilizing a case study approach, this research focuses on the transformation of the Hoang Hiep ancient house into the Hoi An Folklore Museum. Through archival research, interviews with local stakeholders, and on-site observations, the study provides insights into how the museum’s exhibitions were designed to maximize space while preserving the site’s cultural integrity. The collaboration between the state and local community in this transformation offers a detailed look at the opportunities and challenges associated with sustainable nostalgic tourism development in Hoi An. The findings reveal that repurposing the Hoang Hiep ancient house into a museum illustrates both the potential and challenges of transforming heritage sites into tourist destinations. While such efforts help preserve Hoi An's cultural heritage and generate economic benefits, careful management is crucial to maintaining the authenticity of these sites. The study concludes that thoughtful planning and active community participation are essential to ensuring that these transformations remain sustainable, respectful of cultural heritage, and economically viable, providing valuable lessons for other heritage cities facing similar challenges.