Development and standardization of print media on pandemic corona

Media was found to facilitate obtaining of up to date available information improving knowledge, awareness, and practices of both healthcare workers and general public.Print media is a very powerful communication tool for increasing knowledge, public awareness, collection of information and views on different topics. Media have the ability to mold the public attitude also. The different types of electronic media like T.V. radio, CD, mobile phones, short films and print media like newspaper, leaflets, booklets, magazines etc. are used for getting information. Mass media like television and radio have been used for disseminating agricultural information among the masses. Media breaks the barriers which can create hindrances for knowledge dissemination. Media play a very responsible role at initial stages of creating awareness on agricultural innovations, while interpersonal communication involving face-to-face contact, play an important role in promoting adoptions or society development by creating awareness on different issues. The emergence of the COVID-19 outbreak grabbed the attention of media news, press, and social media pages. However, there are too many sources and sites through which any one can obtain information, and many of them are not credible which resulted in misinformation and difficulties to distinguish between rumors and reality. Thus, health care workers and the public must refer to trustworthy sources and information regarding COVID-19 such as WHO which provided social media teams and technical risk communication to respond and track rumors and myths. As researches shows that peoples are less aware about corona virus and related ailment. So here, different types of media can be used to enhance the knowledge of people about corona virus. Appropriate media in form of posters (08) was developed on pandemic corona with the help of experts, available literature and internet. Developed media was evaluated on different parameters by twenty judges from CCS Haryana Agricultural University Hisar. Standardization and effectiveness of prepared media was done by incorporated by judges’ response and opinions. Poster no 1,2,3, 5, 6, 7 and 8 got more than 80 percent on different parameters i.e title, clarity of printing, appropriateness of language, sequence, usefulness of information, clarity of picture and understandability and hence accepted on effectiveness parameters. Poster no four scored less than 50 percent on different parameters of effectiveness and hence rejected.