The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes
Authors
- Aliaksei Miniukovich (ORCID: https://orcid.org/0000-0002-7459-0491)
- Kathrin Figl (ORCID: https://orcid.org/0000-0002-0777-2295)
- Christiane Lehrer (ORCID: https://orcid.org/0000-0003-3401-3216)
- Christiane Ernst
Institutions
- Copenhagen Business School (DK)
- Universität Innsbruck (AT)
- Norwegian University of Science and Technology (NO)
Publication Details
- Journal
- Electronic Markets
- Published
- 2025-05-14
- DOI
- https://doi.org/10.1007/s12525-025-00777-9
- Citations
- 1
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 2.07