The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes

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Publication Details

Journal
Electronic Markets
Published
2025-05-14
DOI
https://doi.org/10.1007/s12525-025-00777-9
Citations
1
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
2.07
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article

The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes

Aliaksei Miniukovich, Kathrin Figl, Christiane Lehrer, Christiane Ernst
1 citations
Electronic Markets
Consumer Behavior in Brand Consumption and Identification
2.07
article

The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes

Aliaksei Miniukovich, Kathrin Figl, Christiane Lehrer, Christiane Ernst
article en
1 citations

Abstract

No abstract available for this paper.
Electronic MarketsVol. 35(1)
Copenhagen Business School (DK), Universität Innsbruck (AT), Norwegian University of Science and Technology (NO)
Openalex Percentile: Top 13%
Consumer Behavior in Brand Consumption and Identification
2.07
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