Optimizing public–private partnerships in Uganda’s tourism sector: critical success factors and best practices for sustainable project outcomes

Purpose The purpose of this study is to examine the critical success factors (CSFs) and best practices appropriate for public–private partnership projects within the Tourism Sector in Uganda. Design/methodology/approach The study adopted an exploratory qualitative methodology using data collected through an interview guide. Semi-structured interviews were conducted with 15 public and private sector employees/investors and local community leaders. The collected data from the interview transcripts were analyzed using the standard qualitative content analysis technique to develop themes and subsequently specific findings. Verbatim texts were used to explain the emerging themes and findings. Findings The study findings provide the CSFs and best practices appropriate for public–private partnership projects within the Tourism Sector in Uganda. The CSFs include stakeholder engagement, government commitment, monitoring, evaluation and performance management, policy and regulatory framework, market demand and feasibility study, risk mitigation and management, community participation, capacity building and institutional strengthening and financial viability. While the best practices identified include; clear objectives and scope, stakeholder collaborations, feasibility studies and risk assessment, legal and regulatory framework, capacity building and monitoring and evaluation. Practical implications This study focused on CSFs and best practices suitable for the planning and implementation of PPP projects within the tourism sector in Uganda. Therefore, the study findings will enlighten policy makers, industry practitioners, local communities as well as researchers/consultants working on PPP projects about the CSFs and best practices pertinent to the success of the tourism sector, particularly in the context of a developing country. Originality/value This study provides more innovative aspects such as new frameworks on the CSFs and best practices appropriate for PPPs success within the Tourism Sector. The Ugandan government is being compelled to foster a strong commitment to sustainable tourism through clear policies and practices that encourage environmental conservation, local community involvement and long-term planning. Fast forward, the government must provide a transparent and predictable regulatory and overall operating environment in order for the private sector to have the confidence to invest in PPP projects within the Tourism sector.