SOCIAL MANAGEMENT IN FIGHTING INEQUALITY: TOOLS AND STRATEGIES

The purpose of the research is to evaluate the effectiveness of social management in addressing current social problems in modern society, such as poverty, social inequality, and health issues. Special attention is given to the role of information technology in optimizing social management processes. The methodology of the research - the study is based on a comprehensive analysis of existing scientific literature, statistical data, and the results of practical social programs. Methods of comparative analysis, systems analysis, and statistical data processing are applied. The practical importance of the research - the results of the study are aimed at optimizing the activities of social managers, developers of social programs, representatives of government agencies, and NGOs. The data obtained can be used to improve the effectiveness of social programs, enhance the quality of life for the population, and create a more just society. The results of the research - the study showed that proper application of social management principles, combined with the use of modern information technologies, significantly improves the situation in solving social problems such as poverty and social inequality. The use of analytical tools allows for more accurate identification of population needs and the development of targeted social programs. The originality and scientific novelty of the research - lies in the comprehensive analysis of the role of information technologies in modern social management. The research reveals new opportunities for optimizing social processes and developing innovative social programs.